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Selling Your North County Home

Not just a sale...a success

If you are like most people, you want to sell your home:
  1. Quickly
  2. At a high profit
  3. At little cost
  4. Without stress

Our approach to selling homes is flexible and organized. We combine the latest technologies with traditional know-how to create a sales approach that is comprehensive, highly responsive, and effective. We will help you assess your home's value accurately, prepare your home to sell quickly, and attract a qualified buyer.

The right agent

Selling your home is a sophisticated undertaking. Finding the right agent is, too. Using superior sales tools and industry know-how, the right agent will ensure that the process of selling your home is painless, efficient, and profitable, instead of frustrating, time-consuming, and financially disappointing.

We will help you make your sale a resounding success. Our combinations of skill, experience, comprehensive marketing capability, and technological advantages ensure that we can sell your home:

  1. For the hightest possible price
  2. In the shortest period of time
  3. With your comfort and convenience assured

We have the tools to meet the demands of a highly competitive, modern market.

Name:
Address:
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Day-time Phone:
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Why moving?:
If Relocating,
to where:
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information about this areal:
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We are respected in our professional community among our colleagues, lenders, and Title people. This is invaluable to our clients, especially when time is short or an inside track is required to make things happen smoothly and quickly.

Marketing

  • Create a customized marketing plan that targets most likely buyers
  • Provide video on preparing your property for sale
  • Tour the property from ‘the Buyers standpoint’
  • Conduct a complete ‘staging’ analysis of the property
  • Provide written staging instructions to help the property sell at a higher price
  • Review interior of the property to maximize attractiveness
  • Assist the seller in storing large pieces of furniture
  • Review exterior of the property to maximize ‘curb appeal’
  • Assist the seller in making exterior as attractive as possible
  • Take photographs of the property for use in marketing materials
  • Develop ‘Just Listed’ postcards
  • Develop an attractive description of the property for marketing
  • Review the benefits and drawbacks of the real estate sign
  • Place appropriate riders on the sign
  • Place brochure box on the sign
  • Design attractive color flyers for the property
  • Obtain report on local schools
  • Prepare Homebook with neighborhood and area information
  • Prepare Open House Guest Register
  • Develop an Open House schedule with the owner
  • Assist property owner in preparation of the property for showings
  • Update marketing program as necessary
  • Consult as to advertising copy for various media
  • Print color flyers
  • Provide flyer display stand for inside the property
  • Provide fax feedback form on property for agent feedback
  • Obtain professional photos of the property
  • Arrange professional videotaping of the property for Internet
  • Follow-up with agents on showing appointments
  • Meet potential buyers at the property
  • Follow-up with potential buyers from Open House opportunities
  • Develop a program to attract agents to ‘Brokers Open’ tour
  • Consult as to placing Open House advertisements, as appropriate
  • Keep brochure box supplied with flyers
  • Submit property to Multiple Listing Service
  • Promote property to agents in RE/MAX offices
  • Network about the property with other Real Estate Professionals
  • Advertise property in RE/MAX Estates Magazine
  • Advertise property in Property Pages Magazine
  • Advertise property in other photo magazines, including, as appropriate, Homebuyers, Homes and Land, etc.
  • Direct mail advertising
  • Customized classified advertising campaign in such newspapers as the San Jose Mercury News, The Business Journal, as appropriate
  • Property featured on my website
  • Internet advertising on the following Web Sites:
  • Internet links to these Websites via major search engines such as Yahoo!, Excite, Infoseek and more!

Disclosures

  • Provide Real Estate Transfer Disclosure form to seller
  • Conduct a thorough and diligent visual inspection of the property
  • Review the status of any encumbrances against the property
  • Obtain architectural drawings and permits relative to the property, if required
  • Review the Agency Relationships Disclosure
  • Review the FIRPTA Sellers Disclosure
  • Review the Water Heater Disclosure
  • Review the Smoke Detector Disclosure
  • Review the required Natural Hazards Disclosures
  • Review the Lead Disclosures
  • Review the Flood Disclosures
  • Review the Geologic Disclosures
  • Review the Megan’s Law Disclosure
  • Review the Environmental Risk Report
  • Review the Earthquake/Seismic Disclosures
  • Review the Real Estate Transfer Disclosure statement
  • Review Fire Danger Area Disclosure
  • Review any additional disclosures which may be required for the property, including, but not limited to Mello-Roos, Right to Farm, soils, septic
  • Review Fair Housing Laws

Financials

  • Prepare a Competitive Market Analysis of the property
  • View competing properties for sale
  • Develop a pricing strategy for the property
  • Provide a video on pricing the property to sell
  • Explain seller-carryback financing
  • Review the Competitive Market analysis periodically
  • Explain how commissions are split between Listing and Selling Brokers
  • Research available financing options for the property
  • Show how commission structure/split affects the showability of the property
  • Prepare a net sheet
  • Provide comparables and value analysis to Appraiser if requested
  • If property is a condominium or PUD, work with Homeowner’s Assn/management company re: financial disclosures, owner-occupied ratios, etc. to ensure wide variety of loan programs for potential buyers

Representation

  • Order a Property Profile of the property
  • Review Property Profile
  • Consultation as to licensed pest control inspection
  • Consultation as to Property Inspection
  • Consultation as to pool/spa inspection
  • Consultation as to roof inspection
  • Consultation as to septic tank inspection, as necessary
  • Consultation as to well inspection, as necessary
  • Consultation as to corrections of significant items discovered in inspections
  • Consultation as to required Disclosures
  • Consult with Seller on Fair Housing laws
  • Coordinate property showings as needed
  • Pre-qualify buyers
  • Consult as to the coordination of the presentation of offers to purchase the property
  • Consult as to Counter-offers, as necessary
  • Consult as to the need for the services of other professionals such as surveyors or attorneys
  • Consult as to opening of escrow
  • Review escrow documents
  • Professional real estate brokerage service: 3 offices in north, mid and south Santa Clara County
  • Experienced contract negotiation
  • Office support services
  • Relocation assistance and referrals
  • Professional services referrals (Pest, Property, Root Chimney, misc. repairs, etc.)
  • Attorney review of documents, consultation by Brokerage attorney available, if requested

Transaction Management Services

  • In-house Transaction coordination services available
  • Full-time support staff
  • Appraisal coordination
  • Coordination of inspections
  • Coordination with co-op real estate agent
  • Coordination with escrow officer
  • Coordination with Lender
  • Professional services referrals if requested
  • Coordination with Homeowner Management group
  • Coordination with insurance agent as requested
  • Coordination with attorneys, heirs, trustees, as requested
  • Coordination with Home Warrantee company
  • Reminder of needed changes in utilities: lights, heat, phone, etc..
  • Arrange for key transfer at close of escrow

Communication

  • Obtain agent feedback on price and condition after showings
  • Obtain agent feedback on price and condition after Broker Tours
  • At a minimum, weekly status report to seller by phone, email, or in person
  • Review results of Open House with seller
  • Review marketing plan periodically
  • Provide ‘World Class Updates’ 800 number if desired
  • Weekly, or more frequent if needed, status reports during escrow period

 


 

 



 

 

Escondido Real Estate
A community rich in history and culture, Escondido is home to wonderful antique shops, fine-dining, and state-of-the-art theater at the California Center for the Arts, Escondido. The center's $81 million complex is dedicated to presenting performing and visual arts, and is a full-service conference center. In addition to a spectrum of things to see and do, the area around Escondido includes the San Diego Wild Animal Park, San Pasqual Battlefield Museum, Heritage Walk at Grape Day Park, Welk Resort Center, Iceoplex iceskating complex, Escondido sports center, wineries, boating, shopping, dining, golf and a charming downtown. Escondido also has a Certified Farmer's Market each Tuesday and some of the best antiquing. There is always something for everyone in Escondido.

Poway Real Estate
Poway is a thriving community with an abundance of activities for visitors to enjoy. Known as the meeting place of the valleys, Poway is nestled in an idyllic valley surrounded by mountains. Visitors can enjoy the historic Heritage Museum and Poway-Midland Railroad, as well as the hiking at the Blue Sky Ecological Reserve and Goodan Ranch. Lake Poway and Old Poway Park are ideal for group activities or a leisurely picnic. Play a round of golf at Maderas Golf Club and enjoy an overnight stay at the Poway Country Inn

Rancho Bernardo Real Estate
Termed a 52-week vacationland, Rancho Bernardo is home to many fine accommodations, golf courses, and the Bernardo Winery, one of the oldest continuously operating wineries in Southern California. People are in awe as they drive Interstate 15 from either direction and come upon the lush valley nestled between rock-studded hills. Rancho Bernardo, a relatively new community in Southern California, was developed as a planned community in the early 60's. Now with a population of 40,000, it is noted for its high quality lodging, dining, boutique shopping, golf courses and one of the best school districts in the state.

Rancho Penasquitos Real Estate

Scripps Ranch Real Estate

San Marcos Real Estate
San Marcos is one of the most dynamic cities in San Diego North. While the multiple dining options at historic Old California Restaurant Row and the nearby Edwards Cinema make it attractive to visitors, San Marcos has become a viable educational and commercial center with one of the newest state universities, California State University, San Marcos. The community also boasts the area's only lakeside resort, Lake San Marcos Resort, that has a relaxed resort climate loved by visitors and residents alike.

Vista Real Estate
In 18 square miles of scenic foothills, just seven miles from the Pacific Ocean, lies the attractive City of Vista. Rising from a height of 160 to 300 ft. above sea level, Vista claims the most ideal weather and temperature climate in the United States, with smog virtually unknown to the area. There are thousands of acres producing citrus fruits, avocados, macadamia nuts, flowers, cactus, and some rare fruits, as well as vegetables. Vista also hosts a variety of attractions of interest to tourists including the Moonlight Amphitheatre, the Avo Playhouse, the Rancho Buena Vista Adobe, The Wave Waterpark and multiple special events including the Antique Gas & Steam Engine Museum's very popular "threshing bees" held the third and fourth weekends of June and October.

Valley Center Real Estate
Valley Center invites you to visit its community, 95 square miles of rustic beauty, and just 45 miles north of San Diego. The annual Valley Center Western Days are held each Memorial Day weekend and Bates Nut Farm, operated by four generations of the Bates family, offers incredible values on nuts and candies. It also offers a wide array of activities from arts and crafts fairs in the summer, a pumpkin patch in the fall, and holiday activities. Children of all ages will enjoy Bell Gardens, a full-scale working farm that offers beautiful picnic grounds, vegetables stands, train rides and more. Those longing for a rural life have found a home in Valley Center, where you can find beautiful orange groves, working horse ranches, vegetable farms, and hiking and riding trails.

Ramona Real Estate
Located at the foot of the Cuyamaca Mountains, Ramona is known as the Valley of the Sun. Ramona offers its visitors a variety of great outdoor activities including hiking, mountain climbing, tennis, swimming, and horseback riding. Nearby Lake Sutherland offers a relaxing scenic option for nature lovers and photographers. Roadside produce stands abound and visitors must visit the Guy Woodward Museum on Main Street. Ramona was known as the Turkey Capitol of the World. Thousands of turkeys were raised and shipped all over the world. Ranches and homes have replaced these farms but the community still enjoys its rural atmosphere and friendliness.

 

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